Putting the Cart Before the Horse: A Case Study on Branching
Often community banks seem to take a backwards approach to branching. First, they see a property available for sale or rent or they are approached by a real estate broker or an insider with a property that would be great for a branch. Then they start to look at the market to see if it would indeed support a branch in that location. That seems like putting the cart before the horse.
Especially today, there is no “one size fits all” plan that will serve every bank or credit union. Every institution is unique and unlike prior years, there are even greater uncertainties that financial institutions face as they navigate the pandemic with priorities rightfully shifted towards stabilizing and supporting their customers.
But when it does come time to relocate, consolidate, or expand your footprint and choose the right branch location, the best approach is to analyze your current market and identify communities or neighborhoods that would support a new branch and enhance your existing branch network to best serve those that depend on your services.
Can Banks and Credit Unions Uncover Business Loan and Deposit Growth in This Downturn? Part 2
This is the second of two articles recapping some of the insights that can be gleaned from the U.S. Census Bureau’s Small Business Pulse Survey which was conducted from the end of April through the end of June with over 900,000 Small Businesses across all states and targeted business sectors.
Part 2 of this series will help you understand the impact that delays in re-opening, unemployment and decreased sales have had on small businesses in your markets, which can inform your planning and strategies to support your customers.
Preparing Your 2021 Plan and Budget: Accounting for the Pandemic
A recent survey by McKinsey & Company estimates that more than 25 percent of small businesses anticipate declaring bankruptcy in the next four months. It is highly likely that some of these businesses are your customers.
Planning and budgeting in these uncertain times requires a responsive approach to on-going change. Comprehensive, up-to-date local market data analyses overlaid on your internal data and supported by expert interpretation will supply you with the insights you need to build into your 2021 plan.
Can Banks and Credit Unions Uncover Business Loan and Deposit Growth in This Downturn? Part 1
PFT examined a survey of 900,000 small businesses nationwide conducted by the U.S. Census Bureau to understand how small businesses are responding to the impact of COVID-19 on their businesses.
Part 1 of this 2 part series will provide you with perspective and insight into the shifting trends of your loan portfolio customers and communities, highlight which industries need the most support, and provide you with important data to support more informed business decisions related to growth and performance improvement opportunities in your business banking portfolio.
Who Moved My Cheese Deposits?
From the 1998 best selling book, Who Moved My Cheese by Spencer Johnson, MD, the story stresses the need for embracing change because they keep moving the cheese.
For a community bank with a network of branches, “cheese” is represented by the deposits and relationships that each branch develops. And in response to the changing market, banks must adapt by adjusting their branch strategy accordingly.
The Need For a Branching Strategy
Every community bank needs a branching strategy.
A single office bank may consciously avoid branching as an unwarranted additional
expense, and for them, that is an acceptable branching strategy. Other banks may view
adding branches as an opportunity to lower their cost-of-funds, expand market share and provide new opportunities for retail staff, which could…
The “Grow Deposits” Problem
By mining market intelligence data, it’s possible to forecast deposit balances in specific geo-coded locations.
The Importance of Staying Informed During Strategic Planning
Your Branch Portfolio
Historically, bank branches have been viewed as a deposit gathering source. Over the years as a banker and a consultant, I have encountered many bank branches that were on sites owned or offered by insiders or friends of insiders. In many cases, that has left the bank with a marginal or unprofitable branch. Management needs to figure out how to deal with some of these legacy branches.
Branch Opportunity Grid Solution Demo Video
PFT COO Richard Buttermore provides an overview of our Branch Opportunity Grid, a solution that uses bank-specific and branch-specific metrics, correlated to market data, to highlight the branches in your network that have the greatest opportunities for retail and business banking deposit and loan growth, relative to performance and market opportunity.