Who Moved My Cheese Deposits?

From the 1998 best selling book, Who Moved My Cheese by Spencer Johnson, MD, the story stresses the need for embracing change because they keep moving the cheese.

For a community bank with a network of branches, “cheese” is represented by the deposits and relationships that each branch develops. And in response to the changing market, banks must adapt by adjusting their branch strategy accordingly.

The “Grow Deposits” Problem

It’s that time of year when you start thinking about next year’s budget and how you’re going to grow retail and business banking deposits in order to fund the loans you anticipate making.

By mining market intelligence data, it’s possible to forecast deposit balances in specific geo-coded locations.

The Need For a Branching Strategy

Every community bank needs a branching strategy. 

A single office bank may consciously avoid branching as an unwarranted additional
expense, and for them, that is an acceptable branching strategy. Other banks may view
adding branches as an opportunity to lower their cost-of-funds, expand market share and provide new opportunities for retail staff, which could…

The Importance of Staying Informed During Strategic Planning

Integrating market intelligence with existing internal metrics will highlight the specific areas in a bank’s communities with the greatest growth opportunities, providing an added dimension to their view as they adjust their annual plans.

Your Branch Portfolio

Historically, bank branches have been viewed as a deposit gathering source. Over the years as a banker and a consultant, I have encountered many bank branches that were on sites owned or offered by insiders or friends of insiders. In many cases, that has left the bank with a marginal or unprofitable branch. Management needs to figure out how to deal with some of these legacy branches.


Branch Opportunity Grid Solution Demo Video

PFT COO Richard Buttermore provides an overview of our Branch Opportunity Grid, a solution that uses bank-specific and branch-specific metrics, correlated to market data, to highlight the branches in your network that have the greatest opportunities for retail and business banking deposit and loan growth, relative to performance and market opportunity.

Using Market Intelligence to Grow Deposits and Improve Branch Performance

PFT COO, Richard Buttermore, talks about how banks can leverage market intelligence to grow deposits, increase business relationships, and improve branch network performance.

A Note From Our Founder: The Launch of Paramount Financial Technologies

Our President & Founder, Michael Purchia, tells the story of Paramount Financial Technologies: who we are, our roots, and what we do.


Using AI to Find the Ideal Branch Location

Dedham Savings was “virtually unknown” to residents of the South Boston neighborhood, commonly referred to as Southie by locals, when it opened a branch there in the fall of 2016, according to the bank’s chief financial officer…

New Fintech Launches to Help Banks Optimize Branches

A new fintech in Quincy that helps community banks solve critical challenges like growing core deposits, improving branch network performance, increasing business relationships, and managing performance has formally announced its launch.


Fintech Startup, Paramount Financial Technologies, Announces Company Launch, Community Banks Sign-on As First Investors

Paramount Financial Technologies (PFT), a newly formed fintech startup, publicly announced today its company launch in New England with community banks as its first investors.
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